Eco-Iconic Examples - Cleaning

As promised, let’s move on to the examples. Here’s how brands from around the world are already making the most of ECO-ICONIC, as well as a few examples of brands that aren't getting it (yet).

CLEANING
In an ECO-ICONIC world, visibility counts, for big and small products alike. Which, in the case of cleaning products, means exposure will start the moment others check out your shopping basket or cart. Will that bottle of washing-up liquid scream 'green!'? Some examples:











New-Zealand-based Beauty Engineered Forever produces a range of environmentally-friendly household cleaning products from natural ingredients and essential oils that are not harmful to the environment and safe for consumers. The packaging has been designed to connect with the customer on a personal level with playful and cheeky pick-up lines, such as “I’ll do your dirty work” and “I’ll make it all white.” And yes, it’s different enough to be easily recognizable to visitors of one’s kitchen!









Belgium-based Ecover makes a range of domestic and professional cleaning products like washing-up liquid, laundry detergents and bleach. As a matter of policy, all ingredients are from renewable sources and of the "highest possible biodegradability."












Daub & Bauble hand wash, hand lotion and dish detergent comes in three scents: Sorrento Lemon & Ginger, Mission Fig & Thyme and Tarocco Orange & Clove. Packaging features limited-edition patterns designed by Wink (of Target, Macy’s, American Eagle Outfitters and The Limited fame, among others). Daub & Bauble products use only natural ingredients and the bottles are fully recyclable. Prices: between USD 8 and 10. Tagline: “Aesthetics with Ethics.”










And no, we didn't forget about Method, which was started in 1999 and whose eco cleaning products line now extends to laundry, specialty surfaces, dish, hand & body wash and all-purpose cleaners. Method’s very recognizable design makes it the leader in ECO-ICONIC cleaning.









Not so iconic: Clorox Green Works is at least 99 percent natural and made from ingredients derived from coconuts and lemon oil, and the products are formulated to be biodegradable, non-allergenic, packaged in recyclable bottles and not tested on animals. However, the design is far from different, and worse, the Clorox name will forever be associated with chlorine bleach.

There are obviously many more cleaning brands out there that fit the ECO-ICONIC bill but the one's mentioned above (thanks to Trendwatching) will help paint the 'pretty green picture'.