tag:blogger.com,1999:blog-3414180149164567722011-11-28T10:31:18.364+11:00ECO-ICONIC | Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers. At the heart of ECO-ICONIC is a status shift: many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.comBlogger91100tag:blogger.com,1999:blog-341418014916456772.post-14444319186729408422008-07-19T11:19:00.026+10:002008-07-19T12:14:50.938+10:00

And now for some more examples of ECO-ICONIC - this time the focus is transportation.Source: CNW Marketing ResearchNow the chances are that when asked to name iconic products, green or not, cars will come to mind first, with (for now) Toyota’s Prius taking the ECO-ICONIC prize (even though for most people this is a very un-sexy car). As The New York Times put it: “Why are Prius sales surging when

nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.com0tag:blogger.com,1999:blog-341418014916456772.post-72958335557157336622008-07-19T10:38:00.007+10:002008-07-19T12:16:14.230+10:00

Ever been annoyed with the myriad of marketing claims of a product's sustainability credentials? Wondered if they really meant anything or they were simply just trying to squeeze more money out of consumers by triggering the guilt reponse?Well, the answer may lie in the hands of John Grant! In his recently launched book “The Green Marketing Manifesto”, Grant explores marketing strategies, through

nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.com0tag:blogger.com,1999:blog-341418014916456772.post-57107792994446045722008-07-15T20:14:00.010+10:002008-07-16T08:53:08.564+10:00

As promised, let’s move on to the examples. Here’s how brands from around the world are already making the most of ECO-ICONIC, as well as a few examples of brands that aren't getting it (yet).CLEANING In an ECO-ICONIC world, visibility counts, for big and small products alike. Which, in the case of cleaning products, means exposure will start the moment others check out your shopping basket or

nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.com2tag:blogger.com,1999:blog-341418014916456772.post-58801393344340205602008-07-15T19:46:00.005+10:002008-07-16T08:47:19.928+10:00

You may recall that a few days ago I mentioned status symbols and stories (first highlighted in the Trendwatching April briefing paper). Well it's time to explore these ideas a little further.....What more could possibly be said about storytelling - it's yet another holy grail in the wonderful world of marketing. What's new in this field? How about companies no longer inundating consumers with

nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.com0tag:blogger.com,1999:blog-341418014916456772.post-47021661183718963262008-07-15T17:19:00.006+10:002008-07-16T08:45:51.079+10:00

It may at first appear that everyone is starting to wake up and smell the polluted roses...... But not everyone gives a hoot!As Trendwatching points out, its often enough that hundreds and hundreds of millions of consumers, from the poor to the somewhat rich to the truly rich, don’t really care that much about the environment. Either because they don’t have the luxury of fretting over carbon

nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.com0tag:blogger.com,1999:blog-341418014916456772.post-35629070293387839562008-07-15T16:56:00.007+10:002008-07-16T08:44:30.735+10:00

Just in case you forgot, this should jog your memory: “An icon is an image, picture, or representation; it is a sign or likeness that stands for an object by signifying or representing it, or by analogy, as in semiotics; in computers an icon is a symbol on the monitor used to signify a command, file or record; by extension, icon is also used, particularly in modern popular culture, in the

nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.com0tag:blogger.com,1999:blog-341418014916456772.post-65756706149140937452008-07-13T11:09:00.014+10:002008-07-16T08:34:01.320+10:00

ECO-ICONIC is not about all green products, it’s about those products that through their distinct appearance or stories actually show that they're green, or at least invoke some curiosity from onlookers, and thus help their owners/users attract recognition from their peers.How 'new' is this? Well, just take a look around: a surprisingly high number of green products and services, imagined and

nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.com0tag:blogger.com,1999:blog-341418014916456772.post-47773633206716607032008-07-12T19:46:00.009+10:002008-07-12T21:18:23.484+10:00

What the hell is a Scuppie? It's stuck somewhere between a grundgy Hippie and a money hungry Yuppie...The term Scuppie was coined by Chuck Failla, the president of a Manhattan-based financial planning firm.“Gordon Gekko has gone green”, says Failla. “These days, more Americans not only want to live well, but want to also do good, or at least do no evil. They still love money and conspicuous

nikolettahttp://www.blogger.com/profile/12906859233047589257noreply@blogger.com0tag:blogger.com,1999:blog-341418014916456772.post-17197913710241348282008-07-12T14:19:00.004+10:002008-07-12T15:33:56.935+10:00

Earlier this year Trendwatching.com introduced ECO-ICONIC as one of the '8 trends for 2008'.When applying the ever-widening global embrace of green products and services, the shift appears to look like this: we've gone from ECO-UGLY (ugly, over-priced, low-performance, unsavory yet eco-friendly versions of the ‘real thing’) to ECO-CHIC (eco-friendly stuff that actually looks as nice and cool as

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